Industry clusters from across Europe came together in Copenhagen for the “Unlock Green Innovation for Clusters” workshop, hosted by the ENDURANCE project. Held at BLOXHUB, a hub for sustainable urban development, the hybrid event brought together almost 50 sustainability experts, cluster managers, SMEs and regional development professionals to explore how clusters can lead Europe’s shift toward a green and circular economy.

The workshop featured keynote insights from Dr. Erwan Mouazan (University of Vaasa), Raquel Ortega Martínez (AMUEBLA), Bailey Lähdesmäki (Savonia University of Applied Sciences), Tiina Haatainen (Kuopio Water Cluster), and Heikki Sirviö (North Savo Regional Council), who shared practical experiences and challenges in regional innovation ecosystems.

Hands-On Tools for Green Innovation

At the heart of the event was the presentation of the ENDURANCE Green Acceleration Methodology — a structured set of tools and resources designed to help clusters guide SMEs and startups through the green transition. Attendees explored hands-on tools such as:

• Ecosystem Mapping, to identify and mobilize regional actors.
• Value Mapping, to align sustainable business models with stakeholder needs.
• The Sustainable Business Model Canvas, tailored to cluster contexts.

These tools are part of a broader support package developed by the ENDURANCE project, which also includes a methodology handbook, a set of learning materials, an audiovisual kit, a facilitator’s guide, and an upcoming policy paper aimed at strengthening EU policy frameworks for cluster-based green innovation.

From Knowledge to Action

Participants engaged in group exercises using a simulated case study — “FurniCraft,” a fictional furniture company transitioning to a circular model. The interactive session enabled participants to apply the tools in real time and reflect on their applicability in their own regions and sectors.

Online attendees joined the morning session remotely, where the ENDURANCE team introduced the project’s objectives and walked participants through its acceleration scenarios.

Cross-European Collaboration for Systemic Change

Speakers emphasized that clusters are uniquely positioned to bridge policy, research, and industry — making them critical agents in Europe’s path to climate neutrality. Presenters from Finland’s North Savo region underscored how regional specializations in areas like water technology and bioeconomy are being leveraged to develop innovative, green business solutions.

As the EU intensifies efforts to meet Green Deal targets, the ENDURANCE project aims to ensure that no cluster is left behind — equipping them with knowledge, tools, and peer-to-peer support to navigate the complex transition ahead.

Download the workshop presentations here, and watch the recordig here.