How do you connect corporates seeking solutions with startups ready to innovate? How do you turn a European project into a recognizable brand with impact across industries?

That’s what EPICENTRE set out to achieve: building bridges between large companies, clusters, and innovative SMEs to accelerate the green and digital transition in Europe. Beyond funding and pilot projects, a big part of this mission relied on smart, targeted communication—ensuring the right messages reached the right people at the right time.

Here are the highlights of how EPICENTRE spread its message, built visibility, and engaged stakeholders across Europe and beyond.

Clear Objectives for Impact

The communication plan aimed to:

• Raise awareness among corporates, startups, and SMEs.
• Build a collaborative ecosystem across Europe.
• Promote open innovation and cross-sector collaboration in digital, fintech, health, and food industries.
• Ensure visibility of project outcomes to policymakers, industry, and the general public.

Engaging Diverse Audiences

The project targeted corporates as problem owners, startups/SMEs as solution providers, and clusters as facilitators. Secondary audiences included associations, innovation networks, specialized media, and the wider public.

Strong Internal & External Communication

• Internal: Structured exchanges within the consortium, SMEs, and corporates using tools like Microsoft Teams, newsletters, and dedicated communication hubs.
• External: A multi-platform strategy combining social media, websites, newsletters, press releases, and events.

Key Communication Actions

• Visual Identity & Branding: A consistent brand with logo, templates, and guidelines ensured strong recognition across Europe.
• Digital Presence:
  • Website: epicentre.idconsortium.com (5,386 visits in the last year).
  • Social Media: Active on LinkedIn and X, supported by partner channels.
  • YouTube: 24 videos including project explainers, gala recaps, and SME testimonials.
• Publications: 100 blog posts, numerous press releases, and sector-focused articles boosted visibility.
• Newsletters: 53 issues kept stakeholders informed of calls, milestones, and results.

Events & Networking

• 26 events organized, including webinars, workshops, and pitch sessions.
• Two major Sustain Galas (Barcelona, Sept 2024 & Naples, March 2025) where SMEs pitched solutions to corporates.
• Exploratory Missions to the UK, USA, and Colombia opened international collaboration opportunities.

EPICENTRE’s communication and outreach activities turned ideas into impact—connecting innovators, creating visibility, and building momentum for Europe’s green and digital transformation.